Friday, October 15, 2010

Background noise affects taste of foods, research shows

Empty table overlooking vineyardJason Palmer - The level of background noise affects both the intensity of flavour and the perceived crunchiness of foods, researchers have found.

Blindfolded diners assessed the sweetness, saltiness, and crunchiness, as well as overall flavour, of foods as they were played white noise.

While louder noise reduced the reported sweetness or saltiness, it increased the measure of crunch.

The research is reported in the journal Food Quality and Preference.

It may go some way to explaining why airline food is notoriously bland - a phenomenon that drives airline catering companies to heavily season their foods. ...

via BBC News - Background noise affects taste of foods, research shows.

 



Another reason even a peanut butter and jelly sandwich tastes great when you are camping in the woods.

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