Supersonic Rocket Car Aims For 1,000 MPH

"There has never been anything like Bloodhound SSC before," says team leader Richard Noble, who set a land speed record of his own in 1983. "It is undoubtedly the most stimulating and challenging program I've ever been involved with. The next three years are going to be tough, testing and damned exciting."

The announcement comes 11 years after Noble and Green set the current land speed record of 763.035 mph in the Nevada Desert and continues a British tradition for speed that dates to the 1920s and '30s, when Sir Malcolm Campbell set several records on land and sea. Britain has held the land speed record for 58 of the 109 years since Count Gaston de Chasseloup-Laubat of France reached a blistering 39 mph in a suburb of Paris.

More than bragging rights are at stake in the ambitious project announced today. Noble and Lord Drayson, Britain's minister of state for science and innovation, hope the three-year project will inspire children to pursue careers in engineering, mathematics and science, so they might solve the world's most pressing problems. ... - wired