Holy cow! Rare red bovine sold for $1 million

Genes, breeding potential and rare color make her 'very marketable'. Apple was certainly the apple of someone’s eye. The cow was sold for $1 million Monday at an auction in Litchfield, Conn.

When the 4-year-old show cow paraded in front of 800 onlookers down the runway at Arethusa Farm, bidding started at $200,000.

A small group of partners from Iowa, Illinois and Wisconsin placed the winning bid. The reason for the steep price tag is her genes, her breeding potential and her rare red color. - msnbc