The city of South Bend, Ind., must be very proud of the sex ed classes in its schools. The spelling classes, not so much.
A billboard designed to promote South Bend's public school system ended up giving passers-by a very different message when proofreaders omitted the letter "l."
The sign urged motorists to visit SouthBendOn.com, where they could read up on the "15 best things about our pubic schools."Yes, pubic schools.
The Blue Waters Group -- a company tapped by the city to promote South Bend -- said it was responsible for erecting the misspelled digital billboard, according to SouthBendTribune.com.
"I feel terrible. It's a mistake we made, and we're guilty of it and responsible for it, and we take full responsibility for the error," Patrick Strickler, president of the Blue Waters Group, told the press.
"Four people looked at it, eyeballed it and didn't see the mistake, and those people all work for me," he added. "We take responsibility for it. We simply blew it. We did not see the missing 'L.'"
Workers installed the digital billboard on Sept. 16 and took it down on Monday, according to Wane.com.
via 'Pubic Schools' Billboard Is a Major Misspelling.
Here's the theme song for this mistake: Take the L out of public and it's privates.