Social scientists are struggling with a perplexing earth-science question: as the power of evidence showing manmade global warming is rising, why do opinion polls suggest public belief in the findings is wavering? Part of the answer may be that some people are too easily swayed by the easiest, most irrational piece of evidence at hand: their own estimation of the day’s temperature.
In three separate studies, researchers affiliated with Columbia University’s Center for Research on Environmental Decisions (CRED) surveyed about 1,200 people in the United States and Australia, and found that those who thought the current day was warmer than usual were more likely to believe in and feel concern about global warming than those who thought the day was unusually cold. A new paper describing the studies appears in the current issue of the journal Psychological Science.
“Global warming is so complex, it appears some people are ready to be persuaded by whether their own day is warmer or cooler than usual, rather than think about whether the entire world is becoming warmer or cooler,” said lead author Ye Li, a postdoctoral researcher at the Columbia Business School’s Center for Decision Sciences, which is aligned with CRED. “It is striking that society has spent so much money, time and effort educating people about this issue, yet people are still so easily influenced.” The study says that “these results join a growing body of work show that irrelevant environmental information, such as the current weather, can affect judgments. … By way of analogy, when asked about the state of the national economy, someone might look at the amount of money in his or her wallet, a factor with only trivial relevance.”...
via Some People's Climate Beliefs Shift With Weather - The Earth Institute, Columbia University.